How to do digital marketing for your business in COVID times! (Including 5-wow examples)

We all have been facing a lockdown and a strict curfew with no respite in sight as of now because of the coronavirus epidemic. But does that mean we should cancel everything, especially businesses? Digital marketing has come out as a most favorable option during lock down period.

Digital Marketing Guide for a successful website

We all have been facing a lockdown and a strict curfew with no respite in sight as of now because of the coronavirus epidemic. But does that mean we should cancel everything, especially businesses? Ah, that's a no! In these times, as a business, your socio-economic responsibilities manifold in magnitude than ever! You need to show solidarity with your employees, country and most importantly, to your commitment to succeed!

"When fishermen can't go to sea, they repair their nets."Nabil Sabio

Let us take this downtime as an opportunity to connect with your loved ones as well as employees and customers? It is time to sharpen your digital marketing strategy to reach out to more and more people and let them know that you are standing with them! And if you are looking for some inspiration, here we are! We bring five real-life brilliant and beautiful content marketing strategies used by brands all over the world!

What's the best idea to make your targeted audience entertained, and also,fish for some new talent? Learn from the renowned CIDM (known as Digital marketing course in Chandigarh), which urges aspiring filmmakers to shoot their lockdown stories and send it to them! Isn't it a brilliant way to let people stay at home and distract them from negativity while connecting with them through a service/work/brand they are recognised for?

Digital marketing training in Chandigarh

How Can we Increase Revenue with Digital Marketing?

Buffer, the leading social media management software application for the mobile and web, is known for its three-pronged content marketing. They have long ago realised the value of influencer marketing, guest blogging, and that the content doesn't only mean 'text.' And this is partially how they have aced the social media strategy and managed to get 400,000 users. The fact that it is a trusted and one of the most recognised brands in their segment also helps.

The company has four blogs, and two of them are called The Open Blog and The Transparency Blog, along with Diversity and Culture blog. As the name suggests, the company stays true to its stakeholders, employees and customers alike. The founders and chief employees share their visions, the good, the bad and the ugly part of their professional lives.

Besides, the company doubles up as a FREE (to a great extent) content repository for social media enthusiasts and professionals. It offers podcasts, webinars, content library and stories creator.

Digital marketing course in Chandigarh

Digital marketing in Chandigarh

And trust the brand to come up with the most relevant topics of today- how to stay productive at home in the times of corona and how their brand can help!

Its Time to Use the Digital Marketing Opportunity

It is not opportunistic, yet it is such an apt and subtle way of creating engagement and starting a conversation in the direction that we might be in this situation for more than we signed up for, so, we might as well stay upbeat about it.

Learning digital marketing

Not only offline but also online businesses have taken a hit for worse in these times. Gone are the days of shopping in a mall, but of the mindless scrolling through a fashion website too! Sigh. But don't we all want a little flicker of hope, the itsy-bitsy news of goodness that all is going to be well? Or the things that we love or used to love can still be a part of us?

Meredith Noonan shared this communication received in a DM.


It has all the elements of a good email. It starts with addressing the situation we are in, not in a bleak despondent way either but more on the lines of 'go with the flow.' From telling the customers that the brand will hold on to their orders for as long as it could tothe 'unsubscribe' tab at the bottom – this communication is mostly flawless! Most importantly, the business doesn't make any tall claims, promises to update its customers and retains its position of being in the same boat, swerving between hopelessness and sometimes, an ounce of positivity, much like their customers.

This is just one of the many ways that you can show concern and hold on to your dear customers so that they keep coming back!

Creative is Coming Out Using Digital Platforms

If not for artists, we would be bored to death in this lockdown, don't you agree? While we have the internet to make this world a tiny place, it's the lot of artists on Netflix and Prime that makes those endless sessions of video calling, messed up sleep schedules and lockdown situation bearable to some extent. So, while you can't go out, brands like BookMyShow does their best to keep you at home and entertained. In an email to its subscribers, titled "Poetry, performance, brought to your home," it brought them in our living rooms!


While the National Centre of Performing Arts too has to reschedule, cancel and postpone its events till further notice due to coronavirus pandemic, it never stopped it from reaching out to its patrons. So, new programs weren't possible, and that's why it reused and re-upped their previous musical content to a digital format!

Clever, don't you think?

Finding a new audience is up to you, and you don't have to create new content or devise a new digital marketing strategy every time. All you have to be is more time-sensitive, relevant and innovative within your available means. Not only NCPA reaches out to its existing patrons but also opens up more avenues to connect with new-age musical lovers.


National Geographic urged people to stay informed and inspired with them as it marked its 50th anniversary in April 2020! The network did what it does the best, disseminate information while casually referring to its existence of fifty years, not making a big deal or complaining about it, and telling users to look forward to the future ahead.


Stay Home and Learn Digital Marketing

The communication by this flagship channel wants people to stay in the present and be informed but also wants them to think about mending their ways and learn to do better.

Freeletics, the online training journey, offered FREE workouts and personal training to all the users. Audible made its collection of storybook collection for kids including Harry Potter and the likes, available FREE of cost.

The bottom line of every communication is apparent: STAY AT YOUR HOME but DO NOT FORGET digital marketing.


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