How to Design High-Converting Landing Pages


Developing a new landing page seems to be a simple task. But Designing a high converting Landing page is a big Task. Here are few factors to be considered while designing a landing page.

Trust us, we wish we could tell you that this is a recipe that 100% guarantees a successful landing page. The sad news is that no such thing exists.

However, there are a few timeless principles and tips that will guarantee you the best chance of success. By doing all of the following, you'll have set yourself up to build an effective and high-converting landing page.

Carefully consider the goal of your landing page


What do you want to achieve with your landing page? Do you:
Want to drive more traffic to your website?
Grow your email subscriber list?
Guide visitors to a specific product, promotion, or service?
Or, do you want it to be something else, like a promotion for a real-world event?

All of these are great reasons to create a landing page that converts. And, all of them will require you to approach your landing page slightly differently.

Being clear on what your goal is will make the next steps way easier, and will increase the chances of your landing page being effective.

Come up with all the most important elements



Keywords


Landing pages are great for driving organic search because you can target a specific keyword or set of keywords with it. So, do your keyword research with tools like Google Keyword Planner to improve your SEO and find particular search terms to target search engine users.

Headline



Come up with the essence of what you're trying to do, say, or what your business is about. A headline is meant to grab visitors' attention and to let them know they've landed in the right place.

Keep it short and sweet. If you can't summarize your mission in less than 10 words, use a short, attention-grabbing headline with a more descriptive subheading.

Content


If visitors read your headline and are now interested in what you have to say, you need to clearly explain your mission, promotion, or whatever else your landing page is to them.

That means writing that's concise, consistent with your voice, and crystal clear. Make sure it's broken down into manageable chunks and that it has a flow to it.

Images


Your landing page needs to be engaging, attractive, and illuminating - that means images. Images will help break up your content, so it doesn't feel like one long sales pitch. It will also beautify the page and can be used to visually illustrate and build on your text. Some effective landing pages are technically one big infographic. Pictures need to be:
High-quality
Large
Relevant

A Pain Statement


What is the key headache your customers face that you want to solve for them?

The answer to that will be your pain statement and will be one of your most potent weapons. It's human nature to focus more on something potentially unfair or damaging than a benefit.

A poignant pain statement will really grab your visitors' attention, and then it's up to you to position yourself as the solution. That doesn't mean your page should be all about doom and gloom. You can keep a positive tone while making it clear there is a real problem to solve. Whip out the stats to really drive your point home.

Communication is Key


Even if you have the best landing page in the world, if the visitor doesn't know what to do next or how to get into contact with you, it might not even matter.

Make sure that your contact information is clearly visible. If you can provide a way for customers to send you an email or start a live chat immediately, that's ideal. A call button for mobile viewers is also an effective way to move them to action.

It helps to reassure people that they'll be put in contact with other real people and not just a bot or autoresponse.

A Call to Action



Likewise, if you don't give your user's a clear next step or journey, they might just throw up their hands in consternation.

This goes back to your goal. What do you want users to do after viewing your landing page?

If it's to visit a particular page or view a product, make sure the links and buttons are plainly presented multiple times on your page. You never know at what exact moment you'll have convinced customers, so make sure you remove all friction from their user journey.

Putting it all together



If you've put time, effort, and research into the above, then you already have the basis for designing your landing page. If you're not a professional designer, this might be a daunting prospect.

Great design captures your visitors' attention, gives the page a visual flow, and helps to organize your content. A poor design will put off visitors, no matter your content.

Luckily, landing page templates are a thing. These are professionally designed landing pages that you can just substitute your own content into and tweak to perfection. Pretty much anyone can use them, and it's much cheaper and less complicated than working with a professional designer.

A good template should do it for you, but make sure when you are creating your landing page that you're telling a story or that your landing page has a logical flow.


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