Excellent Ways to Build Your Website's Credibility

Are you struggling with the credibility of your website and you don't know how to boost it? Here are proven ideas to make your site more credible.

You have just designed and developed a powerful website you intend to use in stamping your authority online and building yourself a name. You have gotten yourself the best web-hosting company to give you a stable online home. However, you have forgotten one thing: that your intended audience does not know you. Your potential customers don't know just how credible you are since most of them are meeting you for the first time on the screens of their smartphones and computers. So, how do you melt the ice and forge a rapport that is blended and punctuated with trust and confidence? Experts of essayforever.com believe that these matters are important, and you need to address them before launching your website lest you end up adding another web address to an online space that is crowded with billions of other similar sites doing the same things you do. To get to the solution of this matter, keep reading to find the most effective and proven strategies of building credibility for your website.

Why establishing your website's credibility is critical

Before looking at how you can establish a credible reputation for your website, we shall examine why it is necessary to do so. First, you need to understand that your site is the first place where you will contact your prospective buyers, and hence, there is a need to make this initial contact as trustworthy as possible. If you fail to convince them on the online space, it will be equally difficult to do so in the real world. The equation becomes even more complicated if you intend to sell your products online. Second, all humans are designed with the "CITY" syndrome when they meet strangers both in the physical and online world. Therefore, they will always pose the "CITY—Can I Trust You?" question before entrusting you with their money or any sensitive details you may request from them. So, you should not just tell them what you can do for them since every other person out there promises that they can do the "best" for them. It is therefore your duty to show the potential client that you can indeed be trusted. Lastly, credibility and trust are the bottom line of all financial transactions on the Internet. If you want people to give you their money, they should trust you using the only media they can interact with before meeting you—your website.

Four key levels of credibility to take care of

Before proceeding, let us look at the four levels of credibility you will need to pay attention to. They are as follows:

  1. The surface level:
  2. This is the shallowest level of trust your prospects will give your website. Here, they will trust you based on their first impression of your website when they land there for the first time. Everything here depends on how appealing the website is.
  3. Presumption level:
  4. Here, your online visitors will base their trust in a general assumption that you are or look credible.
  5. Reputation:
  6. This level of credibility is based on the reputation behind the website. For instance, if you are running a website and a popular figure like Barrack Obama endorses it, then it will gain a level of credibility based on what the "son of Kogello village in Kenya" says about it or your products.
  7. Merit:
  8. This is the highest level of credibility you need to cultivate through deliberate efforts. Here, people will not trust you because Serena Williams or Paul Tergat the great Kenya marathoner said it, no. They will trust your website based on how they have interacted with it.

Strategies to make your site credible

Here are proven methods of building the reputation of your website.

Make it visually appealing

Make it visually appealing since first impressions last the longest. Before people can get an experience on that site to trust it or read what Oprah Winfrey said about it, they should find an appealing reason to stay there. So, pay attention to this level of interaction because all the other levels of credibility depend on it.

Allow users to contact you easily

The ease of your visitors contacting you using phone, live chats, and emails makes it easy for them to trust you. The reason is that a person who has something to hide would not like you to keep following them since they fear the truth will finally emerge.

Mind your company

Do you remember or know the African maxim that goes, "Show me your friends and I will show you who you are?" To earn credibility, pay attention to the reputation of your online company. Make sure you get endorsements from credible websites. Also, be careful only to link your content to highly reputable sites. Remember the immortal words of sage Solomon that, "He who walks with the wise becomes wise, but he who walks with fools destroys himself." If you want to become credible, associate yourself with credible people.

Update your content

By updating your website's content, you show your visitors that it is alive and kicking. If you don't, they will see no reason trusting someone who can't even take care of their own information, and hence, you will definitely handle their information and goodwill with a sloppy attitude.

Highlight your physical street address

Lastly, let your potential and existing clients know where also exist in the physical world. If you don't, you will be telling them your business is another briefcase company "doing rounds" on the Net.
Establishing your website's credibility is both critical and possible. By paying attention to the tips we have shared, you can carve yourself a stable reputation that will guarantee your success on the Internet.


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