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Importance of Anchor text in links

This chapter talks about the significance of anchor text in hyperlinks from other sites to your site as well as links in your own pages.

In addition to the quality of source page, number of links etc, search engines look for the anchor text in the links. It is important to ensure that the anchor text in the links are same as the keywords in the page.

For example, if you are optimizing your site for "Job search in Dallas", all the links to your site from other sites should look like this:

<a href='http://www.yoursite.com'>Job search in Dallas"</a>

The above link is much more valuable than a link like below:

<a href='http://www.yoursite.com'>http://www.yoursite.com</a>

In case of the first link, search engines will 'learn' that your site is about 'job search' and is related to 'dallas'. In case of second link above, there is no significant keywords in the link and you will not get much value from the link.

Using proper anchor text is important for links within your site also. When you create links to various pages within your site, try to use the proper keywords as anchor text. If you look at the anchor text in links in this article above, you can see that I have used this technique to link to other chapters.

Importance of Links

When other websites give link to your website, you may expect that lot of people will hit that link and visit your website. This is usually not true, unless the site giving a link to you is very popular and gets millions of hits. But the real importance of links from other sites is the value given by search engines. Search engines will count the links to your site and will give you a higher ranking in search results which will ultimately result in higher traffic to your site.

So, your primary focus should be to get links with proper anchor text in other websites so that search engines will give you enough credits for the incoming links.

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