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In a conventional way, building up a brand name is relatively complex. You must target your audience first, perform promotional ads, and expose your brand to the public. Usually, you’ll need social media, sales associates, billboards, flyers, and posters to make the public aware of your brand.
When it comes to the online business, you must perform the same procedure as well but this time, you need to learn the concept of SEO. According to the entrepreneurs and SEO experts, you should list down SEO as part of the business plan.
Search engine optimization is the key to bring your brand leading on the first page of the Google ranking. Your brand will be exposed to the million internet users and make scalable sales. How will you do it? Read these 4 basic tips to lead your page ranking into a success.
1. Determine and Aim for Your Business Goals
A business goal is the solid foundation of your brand. It gives your business a sense of direction. Search engine optimization can help you accomplish these business goals.
Do not just aim for the volume of the leads and SEO traffic but rather, lure the right kind of SEO traffic. To make this happen, first make a blueprint of your business goals as follows:
- Strategize How the Customers will Recognize Your Brand
- Retain Your Customers’ Loyalty and Promote Customer Value
- Grow Your Leads and Attain More Customers
- Target a Steady and Long-Term ROI
- Increase Customer Awareness Through Brand Exposure
- Analyze Your Process and Make it Systematic
- Perform Costing Principles for Your Expenses
- Prepare Budgets and Forecasts
- Perform Benchmarking and Consider Competitor’s Brand
- Implement SEO Strategies Properly
2. Devise Marketing Plans
Like the traditional marketing way, you need to endorse the brand to the customers. When the brand is exposed to the public, the potential customers will be aware and patronize your brand. They will also help you acquire more customers through their reviews and referrals. How will you do the marketing approach? Here are the effective ways on how to do it:
- Create social media accounts
- Join Groups and Forums
- React, Comment, and Share
- Create a YouTube Channel and Share Your Link
- Perform Guest Blogs for Backlinks
- Try Podcasting
- Create Newsletters and Send to the Customers and Subscribers
- Create Infographic Illustrations
- Use WordPress or any CMS reliable solutions
- Join Affiliate Marketers
- Consider Coupon Codes or Discounts for the Customers
- Ask for Reviews or Feedbacks
- Perform Surveys or Poll Votes
- Make Regular Updates of the Product or Content
3. Utilize SEO Techniques for your Brand
Let’s say, you want to sell t-shirts online and expose it to the public. How will you do it? First, you will need to search regarding the buyer’s tastes and preferences. You can use their ideas to find profitable keywords.
You’ll need to search for keywords related to your product or brand. How will search for the best keywords? You may use these following ideas so you can look for the best keywords and reach your potential customers:
a.) Use a Keyword Finder Tool
Keyword finder tools are helpful in assessing the volume of the keywords being used in Google. Use a low to a mid-range volume of keywords so that there will only be a lower competition. Use keyword finder tools such as Google Trends, AdWords, Keyword Planner, Google Correlate, Word stream, Marmalead, etc.…
b.) Check the Google Search Bar
Some keyword finder tools are only good for premium use. In this case, you may also need to use the search bar in Google. When you type the word in the search bar, there are lots of associated keywords appearing on the dropdown list. You may choose among these keywords to include in your product or content.
c.) Check the Related Searches
After you type a word in the Google search bar, you will see all the related URLs appearing on the first page. When you scroll the page all the way to the bottom, you will see searches related to the word, these phrases are known as semantic keywords. These are also useful in generating traffic to your website or online store.
d.) Visit your Competitor’s Site
Consider checking and benchmarking on your competitor’s site. You will not copy the contents or the product itself but, this will help you identify keywords. Sometimes, they highlight the keywords and enter the link from their page or an outside link source.
The Google analytics and algorithm will look up these words and displays them on the browser’s page. Using the keywords like your competitor will help your website rank on the searches.
e.) Visit the Customer’s Testimonials and Comments
Visiting the customer’s feedback is the most convenient way to know what they want. You can easily determine their tastes and preferences if you take time reading their reviews, testimonials, or comments. You may also use their comments as keywords to your product or content.
f.) Visit Community Forums and Social Media Groups
Check the community forums and social media groups as well. You can see different suggestions or comments from various people in which you can use these ideas for your brand recognition.
4. Knowledge of the SEO Technicalities
Basic knowledge of the SEO is helpful for start-up companies. However, you may still experience technical issues in the long run and only an SEO expert can solve the matter. Furthermore, it is important that you are aware of the complex and technicalities of the SEO. To provide you with some insights, here’s the list:
- Duplicates in the Title Tags
- Poor set up of the SEO analytics
- Excessive use of the keywords (e.g. overstuffing keywords)
- Inadequate use of the canonical tags
- Redirecting the viewers to a different page
- Missing links or pages (e.g. robots.txt, .htaccess, XML sitemaps, etc.…)
To address these issues, you should consult a reliable SEO expert that can advise you with these technicalities. When it comes to the SEO technicalities, you can visit the JoelHouse.com.au site for SEO services and SEO Audits. They can assist you with the analytics, backlinks, drive organic traffic to your contents, increase your revenue, and more. You may consult their services and ask for a quotation in case you are in a tight budget.
Is it worth a try? As they say, if there’s no pain then there’s no gain. The same thing applies to a business, there are no free resources to attract huge gains. You just need to at least incur a few out-of-pocket expenses. However, always remember that an expense should be reasonable to spend if there’s a foreseeable profit.