How Did Shopping Apps Change the Marketing Scenario?

Consumers shopping has now transformed from traditional to a mouse tap. This made a drastic change in the market scenario. This article gives the information of Impact and advantages of shopping apps in the market.

There are numerous shopping apps available for customers including the Urban Ladder App, the Urban Ladder: Furniture Online. Other shopping apps include the following:-

(1) The Amazon Shopping App

(2) The Craigslist App

(3) The eBay App

(4) The Etsy App

(5) The Facebook App

(6) The Google Search App

(7) The Groupon App

(8) The Jet App

(9) The Krazy Coupon Lady App

(10) The Newegg Mobile App

(11) The RetailMeNot App

(11) The Shopular Coupons, Ads, and Shopping Deals App

(12) The Wish App

(13) The Niche Sites, Communities, And Forums App

(14) The Brick-And-Mortar Shopping App

(15) The Myntra Online Shopping App

(16) The All In One Online Shopping App

(17) The Flipkart Online Shopping App

(18) The Snapdeal Online Shopping App for Quality Products

(19) The ShopClues: Online Shopping App

(20) The Jabong Online Shopping App

(21) The Easy Online Shopping India App

(22) The Online Shopping Apps India New

Impact of Shopping Apps and the Changes they Have Brought to the Marketing Scenario

(1) Increased Pressure On the Retail Sector: Studies show that the retail sector is the most popular amongst customers, in terms of the number of items purchased. This is constantly rising, with customers purchasing items through shopping apps due to their busy schedules.

(2)Seamless Online and Offline Shopping Experience: Due to increase in reliance on shopping apps, customers also expect corresponding offline stores to be equally well stocked. They want the shopping experience online to be on par with the shopping experience offline. Accordingly, the same retailer is expected to have the same range of items available online as well as offline. Studies also show that consumers research items offline before buying them online or research items online before buying them offline.

(3) Importance of combining service and advice with additional emotionally appealing services: This has been highlighted through studies and they have shown that this has an all-around positive impact. If retail stores provide, service, advice and additional emotionally appealing services to customers, this increases their online trade. The studies also reveal that this will continue to be important in determining the performance of retail stores.

(4) Importance of Data Analysis: This is proving to be increasingly important as it gives an idea of consumer behavior. Such behavior includes their likes, dislikes, and preferences for existing as well as newly launched products. This, in turn, determines the profitability of products and how overall profits can be increased. This subsequently leads to increase in the quality and range of products and customer satisfaction.

(5) Advantages of Shopping Apps for Consumers:

(a) Shopping apps allow consumers to purchase products at any time according to their convenience

(b) They permit the ordering and purchase of products regardless of the location

(c) They conveniently take into account busy schedules and let customers purchase products from across the world anytime and anywhere

(d) They make global markets and virtual stores available 24*7

(e) They increase the range, types, and quality of products, through a corresponding increase in competition and need to ensure customer satisfaction.

Thus, shopping apps have had a huge impact on the marketing scenario. This will continue as consumers become more and more dependent on them because of the benefits they provide. Accordingly, this impact includes and will continue to include positive impacts for both suppliers and consumers.


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