We read newspapers, watch television, listen to the radio, but the experience of the Web, making it "web" one of the most powerful marketing tools in today's marketing managers. Unfortunately, the conventional wisdom is suppressed in most of the experience factor in a website presentation.
Traditional circulation biases and pitch-approved direct mail advertising practices Metric-minded agencies have limited the ability of enterprises to use the Web to provide more active, creative and complete sensory experience, which seeks to promote the marketing objectives.
As consumers of information, all of us by our senses to see, it is irrelevant. If we go to web site, we will quickly identify where the banner and text ads are more focused and ignore the whole of our visit. Even television ads are becoming less effective, although the price increases. But people watch and even look forward to a creative and entertaining ads that provide the ability to better inform our imagination and decide what to buy and who buys.
Does anyone know what works?
This is a simple trust as well as the fact number crunching and projected head-numbing statistics to justify marketing campaigns, which was built, no less predictable, but major in psychology and human nature. But the numbers really tell the real story, or just protect-your-ass reasons, to simply remember all the time to commit to a budget?
Consider, for example entertainment. Here is a field that says how many people watched television show in particular, on the minute. Thus, if these and other brain cortex - is so overwhelming numbers to tell why the networks are difficult to ensure the programs that people watch them and jerk a new potentially successful shows off-the-air the original numbers than ever before to find the audience?
Television is such an expensive medium, its doctors have to rely on an apparently safe, tried, worn-out old recipes, knowing that it is easier to sell to sponsors, which used to work, even though they know that there are few opportunities for work again. The fact is that nobody really knows what with the stories, writers, actors and producers will capture the public imagination.
What is it anything to do with web marketing? All. Web is not an expensive production medium and that allows marketers to test different methods and creative. If your business has been circulating the Internet advertising model, there is no reason to limit his creative marketing concepts and the worn-number format preferences, which mostly do not work anymore.
Sensory experience and the design concepts
Essentially, a good advertising and its big brother, the market is creative storytelling, the stories effectively inform, persuade, and penetrate our consciousness, on the basis of their ability to take advantage of our sensory experience. There have been over the last few years, two new design approach in mind that it is a powerful aspect of human nature: Sensory and Experience Design.
Sensory consequences of design and experience can be found in everything from product development to package design. When we talk about Design senex talked about how people respond to their actual experiences of products and marketing presentations.
To experience the world through our senses: sight, sound, color, smell and taste. It stands for a supermarket and watch people shop for fruit and vegetables to choose them, suppression, then look again and again shortcomings, smell, and if the operator wants to trade, even a taste. When people buy a car, but look at the specifications listed in the brochure, but I still go to the showroom, kick the tires, run around with your hands to climb a new color, odor of leather, and that sucker is a test of how it deals with. It's all about experiencing the product through our senses - the sensory experience that can be embedded in our memory.
To date, most companies lagged in their efforts to implement these new approaches to marketing communications services on its website senex, because of their obsession with search engine optimization issues that focus on traffic volume rather than quality of the marketing message. Business seems to be stuck in circulation and advertising and mass-market thinking, which is incompatible with Web niche 'nature of the long tail "and the ability to communicate, providing information like the different senses.
Search Engine Optimization Questions
Someone does not want to deny site owners to attract a large audience on their websites. But this desire has spawned a whole industry say they can not guarantee the owners of the website search engine optimization of the Holy Grail: the search is the first place once a favorite search engine.
Not everyone is willing to pay S.E.O. The expert is to optimize the number one search site. And, of course, is a question of paid search placement that Trumps free searches.
As soon as a search engine optimization experts, search engine experts, search engines, how to win change their algorithms, and my money guys at Google.
In case search engine optimization believe that these important issues and questions:
1. To find the tactics employed on your site degrade, obscure, or in any way reduce the ability of your website visitors to quickly find the information you want?
2. In this search engine tactics impede its ability to effectively deliver their marketing message in a way that attracts attention, creates the sensory experience and put your message in memory of its visitors?
3. Do tactics like outbound reciprocal links and inline body of the text links to send people away from your site if you want to stay around and hear you say?
4. If you are too repetitive copy the text to pages indexed by search engines, which is not regarded as a clear understanding of the exact?
5. If you reduce your complex message or instructions for a series of bulleted points to clarify the confusion?
6. Make a search engine tactics concentrate on the traffic volume rather than quality?
7. As you are failing to attract traffic to your site as soon as it came?
Senex lesson we should learn to design concepts is that websites should be designed for people not search engines. To achieve a clearly understandable marketing message is achieved by tapping the psychological and emotional response triggered by sensory experience. This is how you need to communicate with the audience expanded to include higher allocation to the Internet.
Senex Web Design audio and video
People are hungry for information. In today's rapidly changing world, the average person needs to constantly upgrade their skills constantly changing and complex products and services. Things that were good for you yesterday, today is the harmful products that are not available today for tomorrow. It is therefore not important if you are a housewife, retired, or the buyer for an international company, a need-to-know, have not gone away, and it creates what Richard Saul Wurman is described as "information anxiety".
We simply do not have time to learn everything you need-to-know or want to know, that affects our business and personal lives. We need the information quickly and easily digestible form. And we need that the information is presented in a way that makes it easy, that we will continue.
Strength Web-audio and video, is their ability to illicit experiences by presenting information in a linear narrative, which calls on the senses of sight and sound. This ability to attract and focus public attention to the material you want to emphasize that the material presented in an easily digestible form, clarifies the meaning and significance of critical details, and penetrates the consciousness of viewers "so that information is preserved.
These types of audio and video senex Web presentation of different materials can be achieved by:
1. Web advertising and e-mail campaign
2. Promoting products and special offers
3. Product Description and Overview
4. Testimonials and Reviews
5. How the instructions and you will learn
6. Frequently Asked Questions and Q & As
7. Expert lectures, analysis and opinion
8. Background and History
9. Personality, workers and businesses Profiles
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