If IBM made toasters, they would make just one. People would submit bread for overnight toasting. IBM would project an eventual worldwide market of five to six of these big blue toasters.
If Microsoft made toasters, you would have to buy a toaster every time you bought a loaf of bread. The new TOASTER '95 would be overpriced, take up 95% of your kitchen space, and falsely claim to be the very first toaster to let you control the darkness of your toast.
Everyone would hate MICROSOFT toasters, but would buy them anyway because most of the good bread will only work with their TOASTER '95. Additionally, once you have a TOASTER '95 it's nearly impossible to get rid of it.
If Radio Shack made toasters, their sales associates would try to sell you the entire store-full, but would be able to tell you nothing about any of them -- and would get angry if you asked. You could also buy the toaster in individually bagged pieces for home assembly.
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